Sourun

The first online running advisory service with real coaches in Brazil

Overview

In a scenario that smartphone and wearable devices are part of everyday life of people, we encountered a ruge range of people that start running by themselves. Our challenge was to understand how those people were changing their behaviors with technology and adapting running habits in their lives.

In a process of co-creation with a sport advisory we developed a new digital service of running advisory with real coaches to provide a better experience for people who wants to start running or already like to run.

Outcomes
  • Service definition
  • Customer website
  • Customer mobile app
  • Coaches admin platform
Impact

Design a new business model making an idea a reality. Thousands of trainings and marathons with more than 2000 amateur runners subcribers. 

Project

Digital product design

Team

Arthur Lima, Mauricio Maia, Eduardo Silva, Beatriz Varella, Murilo Bruna Kochi

My role & activities

Service & Interaction Designer

  • Prepare and conduct design reseearch.
  • Prepare and falicitate a design sprint.
  • Define value proposition and service strategy.
  • Sketch wireframes and prototypes.
  • Design and implement platforms.
Year

Jun 2014 - Apr 2015

Deep dive

Talking with amateurs runners amateurs, extreme athletes and coaches we could deep dive into the running world. Through quantitative and qualitative research we understood runner's perception about running, motivations and behaviours in performance, fitness and health. At the same time we did an immersion in sports advisory to experience the practice of running.

657k

runners in marathons in São Paulo

87%

Growth of health and fitness app downloads

130%

Growth of street race enrollment

15%

Increase of smartphones usage in marathons

sourun-21-9

Design sprint

The Design Sprint methodology from Google Ventures was applied in an innovation week. Five days co-creating with the team to create a new concept and prove our value proposition. At the end of the week we were able to validate initial hypothesis, test a rapid prototype with end users and find new opportunities.

Hands on

We worked during 3 months to develep and launch the first version of Sourun. The only online running advisory that provides professional training with real coaches for amateur runners in Brazil. Sprint by sprint the online application also provided integration with Garmin to improve users experience and a better admin for coaches.

sourun-screens-iphone

Outcomes

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Contact

Be in contact, I would love to hear from you
brunakochi@gmail.com

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All rights reserved © Bruna Kochi

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